The best songs have hooks that snag and hold the listener: a riff, sometimes found in the chorus, that is compelling.
The best websites seem to have hooks related to their name and url: Twitter is instantly identifiable. HuffPost is too. A word, or phrase that grabs the user, pulls her in. Connotes in a word the website’s world.
Hooks can also be part of design on a website — for instance the block-y groups of opinions and news items consistently laid out so that the user knows: This is where I go to check out what’s happening in Hollywood, or Egypt, or with Obama.
Watch Those Metaphors!
I am a songwriter when I’m not working as a reporter. If I can bring my love of music to bear on this topic of usability, I just might. But should I?
Writing this post has just made me aware that I probably should, in fact, use the language that usability analysts use as I explore this topic. After all, every subject has its own lingo.
That might mean more jargon than any self-respecting blogger should use, and that worries me.
So I will try and walk this tightrope stretched between conversational and authoritative language. I am not an authority, but if I’d like to be one someday, it behooves me to write right. Right?