INTRODUCING . . . THE MASHUP APP
Mashups meld samples of songs together to create an new piece of work, but the method is not without controversy over copyright infringement.
That introduction might lead you to show me the door, but instead I am going to demonstrate in five minutes just why it makes sense to invest in a smartphone App that enables the masses and music aficionados of all stripes to do mashups on the fly, on the go, and share their creations with others over the Internet.
There are three elements that make the MashUp App attractive: it is popular, feasible, and a natural money-maker. (next frame)
First, mashups are already hugely popular and going mainstream, as this mashup by the TV comedy Glee shows. (next frame)
Gregg Gillis, who creates his mashups under the name Girl Talk, attests to their popularity in a Feb. 28, 2011 interview with the New York Times. He uses two software programs, Adobe Audition to cut up the music samples and Audiomulch to piece them back together. (next frame)
So the technology is there, and it is not just Gillis and artists like him but youtube remixers who have already found ways to get around copyright infringement by citing the fair use doctrine. Gillis’ argument, successful so far, is that he doesn’t change the music so much that it is unrecognizable, so his new creation helps market the old. (next frame)
Second, how to get that technology on a smartphone? Apps for the Android, iPhone and Blackberry are being created all the time. Negotiate deals with Adobe Audition and Audiomulch to create programs that would work side by side in an app, and you are on your way to enabling smartphone mashups (NYT, 2/28/11). Why would those program owners want to work with you? To more broadly market their product. (next frame)
What makes apps desirable is if they are highly interactive, solve a unique problem, market to a niche, make people laugh and improve on technology, according to smashingmagazine.com. The MashUp App satisfies that criteria.
Third, if you don’t invest in this technology, someone else will, and it will make that someone potentially millions. By selling the MashUp App for a nominal, one-time fee (under $3), you would empower everyone from musicians, singers, producers and other industry insiders to amateur artists and ordinary people to blend and shape music like never before. With so many people able to create their own mashups, the issue of copyright would all but vanish as mashups became more common and the money invested in negotiating rights with the cutting and pasting programs and developing the app would be readily recovered. (next frame)
So which platform does the app maker choose to get started, knowing that the iPhone, the Blackberry and the Android-based phone are lead candidates? And how much money would you have to invest initially? (next frame)
In the article “Is developing a mobile app worth the cost?” tech expert Aaron Maxwell suggests $30,000 as a base investment to “design, implement and deploy” an app on a single platform. Doing all three would triple the cost, he says. But choosing any of the three would mean having the potential to attract an audience of smartphone Internet users that in 2010 hit 36 percent.
Once deployed, with simple controls and interfaces designed in partnership with Adobe Audition and Audiomulch, this technology would have the potential to entice many of those users. The Android phone could be used as a starting point since that market was the fastest growing in 2010, according to computer world.com. (next frame)
What about distortion of the new creation, you wonder? Well an agreement with Auto-tune could net the product protection, since that program helps correct pitch. (next frame)
That’s three deals to negotiate just to get started, you say and rightly so. That’s why a small team comprised of the inventor (me), the investor (you), the developer (someone with app-making expertise) and legal counsel would be needed. That baseline investment of $30,000 may have to include up to $100,000 for legal advice, development, and promotion. But with the cooperation of the three programs described above, the power currently in the hands of a few could be deployed to millions. (next frame)
With the legal research and estimated app development, a timeline of nine months to a year could be feasible, but that would have to be fleshed out as the work proceeded. (next frame)