John Mayer is plugged in, and his social media campaign is a means to staying that way.
As one of my favorite songwriters and guitarists, Mayer has got it together. His avid use of Facebook in particular, and other tools like Twitter and Tumblr, to keep fans abreast of his concerts and activities, creates a steady stream of contact.
The Facebook page also enables getting mobile status updates. He is so 21st century.
What I like about Mayer’s mode of self-promotion is that he is all about the consumer. He promotes downloads of his compilation Battle Studies for $1.99 on Amazon and $7.99 on iTunes — affordable deals for most of us.
His is not an issue-driven campaign but a marketing technique and it is one all professional and serious amateur singer/songwriter/performers would do well to emulate where they can. It is not a series of flash-in-the-pan messages but a constant font of information and deals for his fans.
What it doesn’t provide is a true personal connection, but he is too famous for that anyway. In his own way, he uses Facebook more than Facebook uses him.
Unlike Mayer’s fan base, my small audience is happy to connect with me personally on Facebook, where I regularly announce open mics and more prominent performances. I also successfully pulled in a few CD purchases by promoting the CD on Facebook, along with YouTube and friends’ videos of my recent outings.
I aspire to more web self-promotion, through my own blog and/or website, my YouTube uploads and tweets. I cannot begin to compare my late-in-life stirrings to his career, but where I can I follow his path in cyberworld, I think I’ll be better for it.